Event Feb21PD
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Engaging a multigenerational workforce through effective communication

When: Wed, 21-Feb-2018 07:00 - Wed, 21-Feb-2018 09:00

Where: The National Club, 303 Bay Street, Toronto, ON

Imagine a safe space where we use generational differences as a unique opportunity to drive profitability and work/life balance… not create conflict. For the first time we have four generations in the workforce at the same time. This creates unique opportunities for communicators to demonstrate the value of effective communication as a way to drive employee engagement.

IABC/Toronto invites you to attend our next professional development breakfast session hosted by Bruce Mayhew of Bruce Mayhew Consulting (BMC). Using findings from BMC’s “Millennials At Work” research, Bruce will introduce differences, similarities and needs of these diverse generations: Boomers, Gen X, Gen Y or Millennials and Gen Z.

By attending this session, you will learn:

  • How to communicate with your generation-rich workforce (and customers)?
  • How to approach teamwork and collaboration?
  • How to lead a generation-rich workforce?
  • How to hire, motivate and retain the best talent from all generations?
  • What does motivation, reward and retention mean for each generation?

This session is ideal for corporate and internal communicators as well as HR professionals that want to understand generational differences and create multigenerational communication programs that work.


  • 7 to 7:30 a.m.: Check-in and breakfast
  • 7:30 to 7:40 a.m.: Welcome and introduction
  • 7:40 to 8:40 a.m.: Main presentation by Bruce Mayhew
  • 8:40 to 8:50 a.m.: Audience Q&A
  • 8:50 to 9 a.m.: Closing remarks

Registration Fees:

  • $45: IABC/Toronto member early-bird rate if you register on or before February 9 ($50.85 with HST)
  • $50: IABC/Toronto member rate on or after February 10 ($56.50 with HST)
  • $60: Non-member rate ($67.80 with HST)

The registration fee covers admission to the event, professional development and a continental hot breakfast.


Max. Participants: 65

Sign up before:
Tue, 20-Feb-2018 16:00


Tel: (416) 968-0264
Email: Click here


The National Club, 303 Bay Street, Toronto, ON

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