Register
RECORDING: Becoming a Unicorn: how to make yourself a category of one
When: Thu, 01-Feb-2024 - Sat, 12-Oct-2024
Recorded on January 30, 2024
A masterclass on positioning with brand and story coach Greg Monaco of Fearless Brands. Greg helps people tell magnetic stories so they can attract the work they love.
Greg reveals a simple template to help you turn yourself into a “category of one” so you can get known and recognized for something special.
• Discover what makes you a one-of-a-kind
• Get known and recognized as a specialist rather than a generalist
• Learn how “niching-down” will help you relate to your prospects
• Understand how to create more relevant storytelling
• Gain clarity on why people buy
We also hear from PIC member Arlene Amitirigala of TrulyArlene, who shares how she put Greg’s transformative advice into action.
Fees:
- $15: IABC member rate ($16.95 with HST)
- $35: Non-members ($39.55 with HST)
INFO
Sign up before:
Sat, 12-Oct-2024 15:00
CONTACT
Tel: (416) 968-0264
Email: Click here
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