Karelo.com

Thursday, May 21, 2026, 5:30 to 8 p.m.

APEX PR Office, 160 Bloor St E, Suite 600, Toronto 

Join IABC/Toronto for an in-person leadership discussion on how strategic communications, tourism, sponsorship and storytelling can position Canada on the global stage ahead of the FIFA World Cup 2026.

As Canada prepares to welcome the world, communications leaders across tourism, aviation, brands and agencies will explore how organizations can leverage one of the world’s biggest sporting events to drive engagement and long-term impact.

Moderated by Amie Silverwood, President, IABC/Toronto, the evening will feature two panel discussions:

6:15 – 6:40 p.m.
Building the Stage – City, Tourism and Readiness

Russell Baker, Director, Media Relations and Issues Management, City of Toronto
Insights on city readiness, issues management and communicating major global events at scale.

Kathy Motton, Senior Manager, Corporate Communications, Destination Toronto
Destination storytelling and how Toronto is positioning itself ahead of the 2026 FIFA World Cup.

6:40 – 7:05 p.m.
Leveraging the Moment – Brands, Sponsorship and Storytelling

Nitish Bissonauth, Senior Manager, Corporate Communications, Hyundai Canada
How global brands can leverage sponsorships and storytelling during major sporting moments.

Jennifer Stein, Executive Vice President, APEX PR
How brands can authentically connect with audiences through culture, fandom and sport.

Gabrielle Totesau, Vice President, Earned Media Strategy, Weber Shandwick, Canada
Integrated media strategy and building cultural relevance during global events.

7:05 – 7:15 p.m.
Audience Q&A

7:20 – 8:00 p.m.
Networking Session

The session will also include networking opportunities with communications professionals and industry leaders from across Toronto.

Refreshments will be provided.

• $20: IABC members ($22.60 with HST)
• $30: IABC Lite members ($33.90 with HST)
• $50: Non-members ($56.50 with HST)