Karelo.com

Recorded on May 26, 2026

Media relations no longer works the way it did even a few years ago. What’s delivering results now?

IABC Toronto and Professional Independent Communicators provided a practical, candid conversation on how practitioners are navigating today’s media landscape. Our panel of experts – Natalia Smalyuk, Jacob Robinson and Masha Mikey – provided insights from the agency and independent perspectives.

Guided by moderator Trish Tervit, the panel explored:

• How media relations has changed and what that means for your approach
• Where and how to connect with journalists today
• Tactics that are cutting through and ones that are falling flat
• Practical tips you can apply immediately in your own work

Whether you’re refining your approach or looking to add media relations to your service offering, this session will leave you with fresh ideas and a clear sense of how to move forward.

Fees:

• $15 for IABC/Toronto members ($16.95 with HST)
• $25: Other IABC chapters and Lite members ($28.75 with HST)
• $35: Non-members ($39.55 with HST)