Event PICNov7
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Growing Your Business: Shifting from Tactician to Strategist

When: Wed, 07-Nov-2018 18:30 - Wed, 07-Nov-2018 21:00

Where: FCP Gallery, 100 King St. W., Toronto, ON

IABC/Toronto’s Professional Independent Communicators presents: Growing Your Business: Shifting from Tactician to Strategist

Wednesday, November 7, 6:30 to 9 p.m., First Canadian Place, FCP Gallery, 100 King St. W. (entrance near Cactus Club)


Are you a tactician or a strategist when working with your clients? Clients increasingly appreciate the value that a communications strategist can add, in addition to supporting them with communications tactics and tools. In this presentation, you’ll learn about the trends shaping the future of public relations and communication management, and what they mean for you. Whether you’re an independent communicator, work in an agency or are part of a corporate communications team, you’ll take away valuable tips about how to expand your practice, your role and your value.

Daniel Tisch, APR, FCPRS, president & CEO of Argyle Public Relationships, one of Canada’s largest independent PR firms, knows all about the value of strategic expertise. In this presentation, Dan will share insight on:

  • The trends driving change in professional communication today and tomorrow
  • How to broaden your perspective from to-do lists to shaping organizations’ communication plans
  • Define and deliver strategic value and expertise for your clients – and take on a wider scope of work

Widely known as an international public relations professional, writer and industry leader, Dan is a former chair of the Global Alliance for PR and Communication Management, and a compelling keynote speaker. He appears regularly in broadcast, print and online media, including recent comments in the New York Times, the Globe and Mail, Reuters, CBC Television, Global News, PR Week and Strategy. He is a longtime member of IABC, the CPRS and the Arthur W. Page Society.


  • 6:30 p.m.: Registration and networking
  • 7 p.m.: Presentation by Daniel Tisch, APR, FCPRS
  • 8 p.m.: Q&A session with Dan
  • 8:30 p.m.: Networking
  • 9 p.m.: Adjourn

Registration fees: (includes appetizers)

  • $25: IABC member rate ($28.25 with HST)
  • $40: Non-member rate ($45.20 with HST)

CMPs and SCMPs: earn up to five professional development points toward your recertification.


Max. Participants: 100

Sign up before:
Wed, 07-Nov-2018 16:00


Tel: (416) 968-0264
Email: Click here


FCP Gallery, 100 King St. W., Toronto, ON

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