Karelo.com

Recorded on October 21, 2025.

How do you design proposals that truly stand out and keep them moving once the client says “yes”?

Join industry leaders Yvonne Catty and Nat Korol as they share proven strategies and insider tips to design proposals that win attention, build buy-in, and avoid the dreaded “proposal in the abyss.”

In this interactive Zoom session, on Tuesday, October 21, from 4:30 to 6 p.m., we’ll dive into:

• How to design proposals that truly differentiate you

• How to co-create plans with clients for stronger alignment

• How to move proposals forward after acceptance

• Practical ways to present your plan live even when clients hesitate

• What to do when a proposal stalls or disappears

Walk away with practical tools and fresh ideas to make your proposals more compelling, collaborative, and effective.

Speakers:
Nat Korol is a seasoned marketing strategist with nearly two decades of experience across finance, investor relations, media, and brand strategy. As the Founding Partner of Hyphen, she’s built a reputation for aligning growth with integrity, and for helping firms lead with both purpose and precision.
Recognized as a Top B2B Marketing Strategist of the Year and a nominee for Canada’s Top 40 Under 40, Nat is also a respected podcast guest, presenter, and mentor, currently serving as Director of the Mentor Exchange at AMA Toronto.

 

As founder and principal of Vitamin-3 Communications, Yvonne Catty brings over 20 years of global communications and program management experience in highly regulated industries. She specializes in crafting clear, persuasive proposals and communications strategies that help organizations build trust with stakeholders and rightsholders. Yvonne has held senior roles across North America, Europe, and Asia, including leading strategic initiatives at the Nuclear Waste Management Organization and directing enterprise-wide transformation communications at IGM Financial. A Change Management Professional with science degrees from the University of Toronto, she is known for turning complex ideas into proposals and plans that drive action.

Fees:

• $15: IABC/Toronto members ($16.95 with HST)

• $30: Non-members ($33.90 with HST)