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Positioning Canada as a Global Tourism Destination Ahead of FIFA World Cup 2026

“When the world is watching, communications define the moment.”

Tuesday, April 21, 2026, 6 to 8:30 p.m.
ContactMonkey Office, 468 King St. W, Toronto 

The FIFA World Cup 2026 is coming to North America, and for the first time, Canada will co-host alongside the United States and Mexico. This is a historic opportunity to welcome the world to Canada’s cities, culture and communities.

With 48 teams competing, 13 matches hosted in Canada, and hundreds of thousands of visitors expected, alongside nearly $2 billion in economic impact and close to 25,000 jobs created, this is more than a sporting event. It is a defining national moment.

For communicators, the role is critical!

From shaping global media narratives and positioning Canada as a must-visit destination, to driving tourism storytelling across regions, to managing real-time communications and crisis response during a live global event, communications will play a central role in how Canada is seen, experienced and remembered.

• $30: IABC members ($33.90 with HST)
• $40: IABC Lite members ($45.20 with HST)
• $50: Non-members ($56.50 with HST)